Ref: 18042021SB_1618766802

Senior Data Analyst

England, London

  • 35000 to 40000 GBP
  • Analyst Role
  • Skills: market mix modelling, marketing analytics, marketing insights, r shiny, tableau, sql, python, aws, customer insights, machine learning, R, Bayesian statistics
  • Level: Senior

Job description

Senior Data Analyst

18042021SB_1618766802

Job Description

Jefferson Frank is seeking a Data Analyst to join one of the largest media houses (fortune 500) in the world. You will be focusing on key areas such as: marketing, customer analytics, public relations, marketing science, customer relationship management and customer insights.

Role & Responsibilities

* Apply a contemporary approach to analytics with an emphasis on MMM (market-mix modelling), digital attribution, experimental design (A/B testing), location (Geospatial) and segmentation (customer) analysis using a wide range of data mining, statistical and machine learning techniques for creative problem solving
* Lead certain parts of the project, starting from data collection, and build rapport with data owners
* Working with other Specialist Services, agency teams and the wider team to help feed into the development of new approaches and techniques

Skills & Qualifications

* Python/SQL/R Shiny/Tableau
* AWS (Redshift, S3, EMR, Hive, Hue)
* Machine Learning modelling/techniques AND/OR Bayesian statistics/simulation techniques
* Strong exposure to Data Analysis within market-mix modelling/media and/or communications